In 2007 Southern Ontario endured a round of Consumer Behavioural Training.

Likely we were being too grouchy about rising gasoline prices. So 'they' took it away. Yes gas stations ran out of gas. First they decided to charge for air…then "they" actually took gas away.

Yes, one small processing refinery in Ontario had an explosion, and gas supplies at that one brand went thin. Then another brand decided 'hey…its an ideal time to train the consumer that it’s a privilege to get gas, then they’ll stop grouching about price'. Scarcity will create fear of loss rather than price bitterness.

And now just so we don’t take for granted, the availability of gasoline, at of all places - a gas station, another ‘shortage’ of the stuff, this time in Western Canada. Yes Consumer Behavioural Training at what may be planned regular intervals.

The new mantra – “Who cares what it costs, at least we can get it.”
Take the heat off cost, by focusing on availability.