Catch this. A print ad of almost half page in the Globe & Mail – suggesting business can be made better if restaurants print their menus in large type. Huh?
The reader is directed back to a web site www.accesson.ca – where the type is typically small web sized – when it really could have been larger, as the ad after all – suggests.
Oh, and it has light-green type on a white background – tough to read or what?
And back to the ad itself – it wasn’t even correctly sized to fit the newspaper page on which it sat.
Corner tag could’ve read: ‘genius at work” (with your tax dollars).