Friday, December 26. 2008
Laugh, cry or be stunned?
2 Great or maybe dumb radio spots
Start of December, car radio on – break in the music – for commercials. And these two ran back-to-back.
Spot #1 – “Ho Ho Ho.” Why is this man so happy?"...asks the voice over….and then he provides the response….”you’d be happy too, if you only worked one day a year"….somehow it did a segue-way to a “Santa Sale”.
Huh? Today we can all think of those who likely don’t see the fun in this lack of work concept commercial. Topically funny maybe, sensitive to the times? Horrid no – but a commercial is supposed to at the very least create an Ah-Ha. Not cause an 'ouch'.
Spot # 2 – A private community college, likely with some government funding for retraining runs this in the Toronto market…"Get Certified as a Licensed Auto Technician now…there is a shortage of……"
now I would’a gussed – jobs? BUT no, the commercial went on to claim – "a shortage of candidates for these high paying positions in a growth industry.”
Governments across the board tell us they’re going to make massive investments in “re-training”
TIP FOR FUTURE HAPPINESS - The next growth industry: “edu-macation”. Fortunes are about to be spent on the promise of a new future, for ‘wrongly skilled, previously valuable workers”.
“Quick – where do I get a license to open a Re-Skill Ya Centre?”
And just who is it that going to ‘have the call’ on what the courses and strategic direction of this retraining will be?
Start of December, car radio on – break in the music – for commercials. And these two ran back-to-back.
Spot #1 – “Ho Ho Ho.” Why is this man so happy?"...asks the voice over….and then he provides the response….”you’d be happy too, if you only worked one day a year"….somehow it did a segue-way to a “Santa Sale”.
Huh? Today we can all think of those who likely don’t see the fun in this lack of work concept commercial. Topically funny maybe, sensitive to the times? Horrid no – but a commercial is supposed to at the very least create an Ah-Ha. Not cause an 'ouch'.
Spot # 2 – A private community college, likely with some government funding for retraining runs this in the Toronto market…"Get Certified as a Licensed Auto Technician now…there is a shortage of……"
now I would’a gussed – jobs? BUT no, the commercial went on to claim – "a shortage of candidates for these high paying positions in a growth industry.”
Governments across the board tell us they’re going to make massive investments in “re-training”
TIP FOR FUTURE HAPPINESS - The next growth industry: “edu-macation”. Fortunes are about to be spent on the promise of a new future, for ‘wrongly skilled, previously valuable workers”.
“Quick – where do I get a license to open a Re-Skill Ya Centre?”
And just who is it that going to ‘have the call’ on what the courses and strategic direction of this retraining will be?
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