Thursday, June 18. 2009
Billion. A word. A number.
In either form - not used by many of us before very recent times.
Before I became involved with rewards, loyalty and marketing for a mortgage bank, the word Billion eluded me. In fact for at least the first year, or even 3 of the relationship – the proportion eluded me, and even where the comma’s were to go, mesmerized me. But I became used to the term, the size, even the commas, as in ...”oh another billion”.
And before this I remember that Carl Sagan used it often to describe the universe as if an alliteration ….“billions and billions and billions of years ago…”
Today more often we all use the word “billion” as a synonym for “bailout”. So we’ve become numb in sense to a new dimension – ginormus. Ginormous debt. Ginourmous loans. Ginourmous gifts. Even ginoumours screw-ups don’t seem to phase us anymore.
Staying close to home – next up for my comment…the almost, or maybe more than One Billion Dollar screw-up in Ontario’s digital health document strategy.
Before I became involved with rewards, loyalty and marketing for a mortgage bank, the word Billion eluded me. In fact for at least the first year, or even 3 of the relationship – the proportion eluded me, and even where the comma’s were to go, mesmerized me. But I became used to the term, the size, even the commas, as in ...”oh another billion”.
And before this I remember that Carl Sagan used it often to describe the universe as if an alliteration ….“billions and billions and billions of years ago…”
Today more often we all use the word “billion” as a synonym for “bailout”. So we’ve become numb in sense to a new dimension – ginormus. Ginormous debt. Ginourmous loans. Ginourmous gifts. Even ginoumours screw-ups don’t seem to phase us anymore.
Staying close to home – next up for my comment…the almost, or maybe more than One Billion Dollar screw-up in Ontario’s digital health document strategy.
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