Monday, October 26. 2009
Q1 - Quick - What’s today’s easiest sale?
A1 - In Ontario – Cell Phones with Bluetooth Voice Dial.
Q 2 - So what are the genius “marketing” folks at Bell, Rogers & Telus missing?
A2 – Opportunity. A giant opportunity - Missed.
Their collective web sites are almost void of information on Voice Dial. They continue to deliver hyper-babble mush about sleek features in hot pink, midnight black and pineapple white cases. ONLY Fido offered any close advice when doing a word search under Voice Dial.
For years these companies have pounded tens of millions of dollars expounding features that manufactures tear sheets said would sell more phones. NOW, HERE, TODAY – a reason – a change in the law – an easy reason to guide customers to an upgrade that the customer would pay for. No negotiating, no threatening to switch carriers, just a need – “help me continue to burn air-time minutes, while complying with the Law”. And they fail. Same old, same old marketing. Not an opportunity in sight.
Talk about “blowing” Investor Value. Solutions guys, this was your big chance to shine. Or at least look like you were awake. Silly gooses.
Hey, how’s the golf?
Q 2 - So what are the genius “marketing” folks at Bell, Rogers & Telus missing?
A2 – Opportunity. A giant opportunity - Missed.
Their collective web sites are almost void of information on Voice Dial. They continue to deliver hyper-babble mush about sleek features in hot pink, midnight black and pineapple white cases. ONLY Fido offered any close advice when doing a word search under Voice Dial.
For years these companies have pounded tens of millions of dollars expounding features that manufactures tear sheets said would sell more phones. NOW, HERE, TODAY – a reason – a change in the law – an easy reason to guide customers to an upgrade that the customer would pay for. No negotiating, no threatening to switch carriers, just a need – “help me continue to burn air-time minutes, while complying with the Law”. And they fail. Same old, same old marketing. Not an opportunity in sight.
Talk about “blowing” Investor Value. Solutions guys, this was your big chance to shine. Or at least look like you were awake. Silly gooses.
Hey, how’s the golf?
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