Tuesday, March 30. 2010
Round 2, 3, 4 and 5
...and you missed them all? Yes you did. CRTC said " Cable Companies should revenue-share with the Broadcasters...and the money should be internal "no looking to the Consumer" for the money...that makes me feel good...no more cable increases....whew that was a close call.
Oops and this just in. Cable Companies are going to be allowed to insert Paid for Advertising in Pay Services and Time Shifted programming, aka - VOD Video On Demand services. It's ANOTHER new revenue stream. You see 12 years ago the fees from from the pay portion of these services were small and today at $24.7 Million - there just "isn't a future business case" for these cable pay services. Poor cable companies - no future visions of a business case.
OK, so lets just line up the bases:
- cable carriers and broadcasters are going to do a rev-share = we pay
- in a separate CRTC stroke of consumer genius - - cable and broadcasters are going to share in a new and different "insert fee", within a service that we already buy - VOD, that was bought 'cause it was commercial-free' (sort of).
The bad news - they can leave the original commercials in and 'recharge' the advertisers.
The good news - they can insert new commercials and "recharge other advertisers".
The net-neutral news - CRTC did not say: ...hey this new found money, can be used as the cost for the Rev-share in the prior dumb decision. No guys, this is "other" money. For the "rev-share" money there's an increase coming to a cable bill near you.
Oops and this just in. Cable Companies are going to be allowed to insert Paid for Advertising in Pay Services and Time Shifted programming, aka - VOD Video On Demand services. It's ANOTHER new revenue stream. You see 12 years ago the fees from from the pay portion of these services were small and today at $24.7 Million - there just "isn't a future business case" for these cable pay services. Poor cable companies - no future visions of a business case.
OK, so lets just line up the bases:
- cable carriers and broadcasters are going to do a rev-share = we pay
- in a separate CRTC stroke of consumer genius - - cable and broadcasters are going to share in a new and different "insert fee", within a service that we already buy - VOD, that was bought 'cause it was commercial-free' (sort of).
The bad news - they can leave the original commercials in and 'recharge' the advertisers.
The good news - they can insert new commercials and "recharge other advertisers".
The net-neutral news - CRTC did not say: ...hey this new found money, can be used as the cost for the Rev-share in the prior dumb decision. No guys, this is "other" money. For the "rev-share" money there's an increase coming to a cable bill near you.
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