Where does Apple keep its Departments? In Silos. Oh... so 90's.
One wasn't sure about the Apple magic - were they Hardware Makers, Systems Inventors, or Magical Blenders of each to one.
Apple Pay will be disruptive. So too will Google Pay, and some even still think Bitcoin has a place.
One thing I know - Apple is becoming compartmentalized and internally dysfunctional. No longer is the phone experience - wow. No longer can one call get an answer to - so I bought an "X" but....
Present experience: One order, complete confusion between 'departments'. No longer is it one Apple. Today, it's many Apples. Your bushel is showing. Your middleware is a mess.
For as smart as Apple was, Google owns tomorrow. Or maybe, have you heard of Hound?