You advertise to sell a product. And in retail, you even locate near and with other similar stores - to bring people into your store.

Once in your sales arena – you hope I’ll impulse buy at least another product, another thing, not just the advertised ‘special’. Properly planed, I should experience “ah-hah” moments in your establishment saying things like …”I need that”, “…and oh, I want one of them too!”

So why do you kill the opportunity. Yes on the floor crush it, stomp it. As I’m about to consider a purchase I didn’t plan, - an impulse buy – retail gold. Why do you frustrate my attempt by not having a price anywhere? Why?

Why can you build a store, inventory it, advertise it, hire people but in the end - terminate my uncontrolled emotion and preparedness to part with money, by missing the most basic point – “how much?”