Decades ago they were called Snake Oil Charmers. At another time they were Potato Bug Killer Companies, selling, 2 sticks of wood during the Depression, to already depressed Farmers, that would help them “save the farm”. In a landmark decision by a US Judge about mail-fraud, it was determined that "used correctly - the advertisement supported the claim of the product which shipped - bang the 2 sticks together, with even just one of teh crop-killing bugs and indeed they served as a Potato Bug Killer.

Today’s Charmers – for sure SEO’s – Search Engine Optimizers.

They are the guru’s that will advise your business on how to best conquer Google, Jeeves and Bing to make it to the top – “above the crease”.

You pay them, they do an analysis of your business, your site, your competition And then they deliver the MAGIC. The words, the special order of the words and how many times to repeat the words to “trick” the Search Engines to putting you first. And of course – first – is in business terms – Nirvana.

But there’s a catch – the words change. Often. So you require these wizards always, on a continual basis, to trick the “net” and keep you first.

So logic has one question – why on a recent “search”, oh hell lets just call it right in the modern vernacular – “why when I Googled the term – SEO Optimizers do I then see:
1,370,000 hits AND in ONLY .18 seconds ?

The Top Bar position – the highest PAID FOR POSITION – has 3 companies who can do it for me, but not for themselves?
The Right Side Bar – another Paid Advertising Position – has 8 more imperial wizards who can save me from oblivion.
...and then there’s other 1,370,000....

Oh gosh...who to pick to save me from falling in with the masses?