QR codes the newest shortcut to – "do i really have to remember that?"
While some are using these things in unbelievable ways, by for example synching your arrival at their web site to an expanded conversation about the magazine article that contained the QR code and landing you right there – not just a home page.
But instead, too many others are using QR codes and building lunch-bag letdown.
My phone, my smart-phone – gets the QR code right 1 out of 23 times on average – you’d better have something more exciting than your web site url in there....tell me, show me, lead me so that it takes me somewhere special, relational, relevant to who you are and what you do for me.
QR codes are a new form of shortcut – people take shortcuts to get somewhere good. Don’t disappoint with bland same old, same old....or you’re wasting an opportunity.