Sunday, October 25. 2009
Retailers...So How Much???
You advertise to sell a product. And in retail, you even locate near and with other similar stores - to bring people into your store.
Once in your sales arena – you hope I’ll impulse buy at least another product, another thing, not just the advertised ‘special’. Properly planed, I should experience “ah-hah” moments in your establishment saying things like …”I need that”, “…and oh, I want one of them too!”
So why do you kill the opportunity. Yes on the floor crush it, stomp it. As I’m about to consider a purchase I didn’t plan, - an impulse buy – retail gold. Why do you frustrate my attempt by not having a price anywhere? Why?
Why can you build a store, inventory it, advertise it, hire people but in the end - terminate my uncontrolled emotion and preparedness to part with money, by missing the most basic point – “how much?”
Once in your sales arena – you hope I’ll impulse buy at least another product, another thing, not just the advertised ‘special’. Properly planed, I should experience “ah-hah” moments in your establishment saying things like …”I need that”, “…and oh, I want one of them too!”
So why do you kill the opportunity. Yes on the floor crush it, stomp it. As I’m about to consider a purchase I didn’t plan, - an impulse buy – retail gold. Why do you frustrate my attempt by not having a price anywhere? Why?
Why can you build a store, inventory it, advertise it, hire people but in the end - terminate my uncontrolled emotion and preparedness to part with money, by missing the most basic point – “how much?”
Friday, October 23. 2009
...been a while....
…and there’s been a lot I’ve meant to say – share, but….
The headline – Ontario 24.7B Deeper In Debit got my engine going. Again.
This is what a Billion looks like:
1,000,000,000.
Hundred Million:
100,000,000.
One Million:
1,000,000.
Getting the idea about how big a billion is?
How many “working taxpayers” does it take to get the first billion of tax revenue?
For those that don’t relate to long, large, number of a Billion, take a smaller step – remember the folks at “e-health” Ontario who spent anywhere from 600 to 800 million dollars, of our money much of it recklessly? Now the Official Word is that “they thought it needed to be done quickly”. I ask was is the build of a system, or the burn of the money? And we the citizens are ok with their response, as justified and rational. Criminal maybe? Why is Conrad Black in jail? Why is Drabinsky headed there?
So when you hear $24,000,000,000; remember it was one Health scandal at a time. Had we removed the most recently discovered one, the headline would read closer to only $23 Billion, and despite what our political leaders tell us; save a billion here, a half billion there, and pretty soon we owe many less billions.
Then there was a Power Plant for a Casino in Windsor at 89 or 90 million, built by Ontario Lottery Corp, plus a management contract given out to run it for 9 or was it 25 years?.... and a few management salaries later at Ontario Hydro, then morphed into Hydro One, oh and then there were some other great ones over at The Ontario Lottery Corp, first paid, then quietly settled as it seems we fired 'em wrong; and did ya' hear about the stuff at the yet undiscovered LCBO...you will!
And why just kick the public issues, did ya’ hear about the multi-million dollar payout of the genius-guru that ran Sick Kids Hospital Charitable Foundation?
And now the Toronto School Board is hiring a Director of Marketing to help retain and enroll….got’a love it, more empirical power plays, on our dime, at a time of ‘restraint”.
No wonder we invented Viagra.
It's just with all the high blood pressure these fiasco’s should create, Viagra is a no-no. No?
The headline – Ontario 24.7B Deeper In Debit got my engine going. Again.
This is what a Billion looks like:
1,000,000,000.
Hundred Million:
100,000,000.
One Million:
1,000,000.
Getting the idea about how big a billion is?
How many “working taxpayers” does it take to get the first billion of tax revenue?
For those that don’t relate to long, large, number of a Billion, take a smaller step – remember the folks at “e-health” Ontario who spent anywhere from 600 to 800 million dollars, of our money much of it recklessly? Now the Official Word is that “they thought it needed to be done quickly”. I ask was is the build of a system, or the burn of the money? And we the citizens are ok with their response, as justified and rational. Criminal maybe? Why is Conrad Black in jail? Why is Drabinsky headed there?
So when you hear $24,000,000,000; remember it was one Health scandal at a time. Had we removed the most recently discovered one, the headline would read closer to only $23 Billion, and despite what our political leaders tell us; save a billion here, a half billion there, and pretty soon we owe many less billions.
Then there was a Power Plant for a Casino in Windsor at 89 or 90 million, built by Ontario Lottery Corp, plus a management contract given out to run it for 9 or was it 25 years?.... and a few management salaries later at Ontario Hydro, then morphed into Hydro One, oh and then there were some other great ones over at The Ontario Lottery Corp, first paid, then quietly settled as it seems we fired 'em wrong; and did ya' hear about the stuff at the yet undiscovered LCBO...you will!
And why just kick the public issues, did ya’ hear about the multi-million dollar payout of the genius-guru that ran Sick Kids Hospital Charitable Foundation?
And now the Toronto School Board is hiring a Director of Marketing to help retain and enroll….got’a love it, more empirical power plays, on our dime, at a time of ‘restraint”.
No wonder we invented Viagra.
It's just with all the high blood pressure these fiasco’s should create, Viagra is a no-no. No?
(Page 1 of 2, totaling 4 entries)
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